In vitro chicken-meat…?

Science allows us to do plenty of cool and creepy things.  But whether you’re into weird science for resurrecting extinct species or just to grow ears on the backs of mice, PETA wants you to know that they’ve one-upped you.

PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:

• Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike.
• Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states.

First off, I would like to salute PETA on this. Usually they strike me as militant dolts, but the phrase “in vitro meat” is a stroke of brilliance. The idea itself is doomed to failure at the moment though. Many vegetarians won’t eat the meat because “animal cruelty” is not their primary reason for being vegetarian in the first place. And the number that do switch over to eating in vitro meat will probably be offset by people who are scared or weirded out by the concept itself and refuse to eat it. Plus, even if they can get people to eat it, there’s still the problem of cost. The amount of R&D needed to grow edible tissues in culture will be astronomical (and the $1 million prize is likely a laughable drop in the bucket). All of that money will be reflected in the price of the meat and realistically, crazy organic-loving hippies aside, there’s probably not a huge market for bizarre pseudo-chicken that costs more than regular chicken.

UPDATE:

Upon seeing this I immediately thought of an episode of Sci-fi Channel’s blissfully goofy Eureka.  It took me a while to find the info but a blog over at tvguide by pgoody had a succinct summary of what I remember:

With that crisis averted, Jack turns his attention to the “dumb virus” and soon deduces that all the dummies all ate chicken at Café Diem. After investigating the chicken farm, Jack finds out that the chicken farmer doesn’t want to kill birds so she uses stem-cell technology to grow independent chicken parts (yummy?). The cloned chicken parts, while organic, causes some chemical reaction that makes people who eat them stupid. A vegetarian doctor, who kept her smarts, develops the antidote, and all goes back to “normal” at GD.

Episode was from Season 2 called “E=MC…?” Not that I expect anything of the sort to happen in real life but it reminded me of that whole fiction to reality surealness I posted about earlier.

-Mike

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