Saws on my BoingBoing feed:
We Tell Stories, is an online site made for Penguin publishing in which 6 authors are telling 6 stories based on classic works through the digital medium of the internet and using non-traditional methods.
How non-traditional? The first story The 21 Steps uses google maps while Fairy Tale uses a choose-your-own-adventure form model. While I doubt any of these will taking over the publishing world anytime soon it is certainly an interesting experiment worth a look.