So as all true nerds know, 4th Edition for D&D is on the horizon. I’m not precisely sure what all of the new features and changes will be. (I do know that grappling is on the list though. Presumably the changes will make is so that grappling is no longer the equivalent of a cleveland steamer in both enjoyment and usefulness. This might be achieved by limiting the amount of dice rolls needed to less than the current number, which gets dangerously close to that of Amedeo Avogadro.) Regardless, those changes are probably best covered by other, more knowledgeable, people on this site. I’m just here to talk about the advertising.
Wizards of the Coast apparently approached the guys from PvP and Penny Arcade and asked them to do something cool to advertise the game. Being webcomics, the fact that comic strips/panels were part of the end product isn’t particularly suprising. But the comics are really just supplementing a pretty interesting advertising campaign. They just played the game. Wizards literally just provided a DM and everyone played 4th edition while a camera was recording the action. The podcasts are being put up on the Wizards site each week and apparently it covers a lot of the new changes in the gameplay. I haven’t gotten a chance to check it out yet so I don’t know if the result is something enjoyable or tediously boring. But any attempt to sell a product by actually showing the audience the product in question rather than through the gaming industry’s normal smoke and mirrors routine is worthwhile endeavor.